Category Archives: CRM Technology

01 Apr' 15
Measuring the ROI of CRM

Measuring ROI on CRM systems

Customer relationship management, or CRM, systems help businesses organize their customer and potential customers data in a single platform. Employees can quickly access that customer data while providing customer service or during the sales process. The value of these types of systems, which seems fairly obvious to most businesses, can be complicated to measure accurately. When comparing the cost to the ROI of these systems, you have to consider financial and non financial factors. You then select specific metrics to make your ROI calculation. Annual Revenue An improvement in annual revenue following installation of a CRM system means a positive return on investment – although a number of external factors

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01 Apr' 15
Benifits of CRM

Benefits of CRM

CUSTOMER RELATIONSHIP MANAGEMENT Customer relationship management, or CRM, refers to all interactions between a business and its customers, whether sales or service-related, and whether B2C or B2B. CRM systems help you manage your business and relationships, and provide a number of important benefits. Information tracked in a CRM system includes contacts, clients, contract wins, sales leads and more. The Benefits of CRM Systems Part A: Increasing Sales Big increases in cross-selling and up-selling Businesses make money when they keep their customers through loyalty, more than by depleting their

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29 Jan' 15

How to solve problems by thinking out of the box

Is it a problem, or is it an opportunity? Or does it depend on your frame of reference?

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